The Project

I was approached by Brian Daskam from Denton Municipal Electric to do a spot that would run locally and boost their image to the surrounding community. He really wanted a spot that would act more as a branding piece than that of an informative programs commercial. We took the key programs they wanted to highlight and wrote a short 30-second spot that would show how the DME’s main objective was to bring quality and renewable energy to the community.

I think one of the most interesting things about the spot is that Brian didn’t want to have Voice-Over and used music from a local band as the soundtrack. A highly regarded and well known local band Midlake was used for the music. This little addition further personalized the piece and really brought the piece together nicely. I believe that anytime we can use music that is not cookie-cutter royalty free music, the better the outcome.