The Project 

Amy Lou had the great good fortune to attend Dallas's arts magnet school, Booker T. Washington High School of the Performing and Visual Arts, back in the eighties and she continues to be a huge supporter of the school. So, when Booker T. began a rebranding campaign to be known as a school that produces "creative revolutionaries," Amy Lou and AMP stepped in to create a spot around this theme.

Using existing footage from a previous project for the school, we pulled anchor shots for each of the representative areas of the arts: theater, dance, music, and visual art. Graphic artist Jude Szempruch took a page from another creative revolutionary (namely, Picasso) so that the actions of the artists in these shots created "light paintings." Jude used the program Trapcode Particular to generate a closely grouped trail of particles that followed the path of tracked points within the footage. He then shifted the properties of these particles to create the glowing colors.

Here's Pablo, and his light painting:

 

 

Current students Katie Chambers, Nychelle Winters, Christopher Luebke-Brown, and Christian Vasquez stepped onto the greenscreen to provide the faces and the voices of the creative revolutionaries themselves.

The end result is part of a branding campaign launched by the school in 2010.